"I SAW THE ANGEL IN THE MARBLE AND CARVED UNTIL I SET HIM FREE." - Michelangelo
SilverBranch operates on three essential truths:
1) Everything begins with the brand. 2) Brands are not invented or imposed, but rather discovered. 3) In the long run, only authentic brands succeed.
Are you contemplating launch of a new company or nonprofit organization? Redefining an existing one? Introducing a brand extension? Trapped under the weight of a mission statement that never really fit? Struggling with a branding or marketing strategy that isn't getting you where you need to go?
We can help.
WE LISTEN FOR YOUR ANGEL.
Authenticity and integrity are the greatest gifts you can bring to your communications.
Your brand is more than your logo. It's more than your tagline. It's more than your mission statement. It's more than who you think you are or who you say you are. Your brand is everything that you present to your constituents every day. Your organization's authentic brand is embedded in every moment and every aspect of its daily reality.
To articulate your brand, we begin by listening to the people who know your organization best. Your board members. Your employees. Your clients. Your donors. Your community. These are the people who have seen your angel in the marble. They accurately, vividly, and passionately describe their unique, personal experiences of your authentic brand. Our mission is to hear them - really hear them - and distill their collective experience into plans, vehicles, and compelling stories that will inspire others to follow your vision.
We employ this approach in everything we do - from the simplest collateral pieces to major strategic plans. Our listening work can be scaled up or down, depending on your needs, your timeline, and your budget
Bottom line: regardless of the scope of your challenge or task, your messaging will resonate with your constituents - because we will speak with their voice.